WELCOME TO THE PURSER & LUXFORD
Purser & Luxford had already been established for a number of years when owner Salvatore (Fred) Caporaso joined as partner in 1982, after having worked there for more than 12 years as a motor technician. In 2004 he became the sole owner, and four years later the business moved to its current purpose built showroom and workshops in the historical market town of St Ives, Cambridgeshire. Over the years, Fred has created a real sense of family and friendship among both customers and staff, with an emphasis on transparency and service which run through the very veins of the company. Once a new customer walks through the door, they come back time and time again for the excellent service and experience offered by Fred and the team.
The business, which includes 10 members of staff – motor technicians, MOT testers, and an experienced sales team – took a new direction in 2015 when Purser & Luxford became a dealer for Citroen cars and commercial vehicles. While specialising in the service and repair of all vehicles, technicians have been trained to work their magic on all Citroen models.
Once a customer arrives at Purser & Luxford they come back time and time again, safe in the knowledge that they are among friends. Customers are made to feel at home, with outstanding service and thoughtful attention to detail. “We are a family run business,” says Fred, “and being small is our greatest strength. We love getting to know our customers and their cars, and they can get to know us too. Building up a relationship means our customers trust us, and they know that they are in safe hands. This personal service is what our business thrives on, and I am incredibly proud of what we offer. We understand that our customers rely on and invest a huge amount in their cars, and we want them to feel looked-after as soon as they walk through our doors.”