DS Automobiles only became a standalone brand in 2014, but they’ve not been standing still in the Paris HQ; a host of new models are planned, which company bosses will hope solidify and enhance DS’s position.
Speaking at the London ePrix in Battersea, Arnaud Ribault, global sales and marketing director of DS Automobiles, confirmed two waves of DS models to CAR. ‘The first wave was DS3, DS4, DS5 and E-Tense,’ he said. ‘The second wave will be six new cars, from SUV to sedan [saloon], B-segment [supermini] to D-segment [family car].’
The DS SUV is coming
Our sources have strongly hinted that the first new DS model will take the form of an SUV, ready for a 2017 unveiling and dealer launch the following year. It’s unclear whether the new model will share any design aspects with the China-only DS6 crossover, although the company’s focus will increasingly be on non-diesel engines.
Senior figures at DS have expressed concerns over the future of heavy diesel-powered cars, citing worries over emissions as a reason to concentrate on petrol and hybrid-electric power trains. Hence the company’s involvement in the ePrix electric race series with its DS Virgin Racing team (below).
Such an attitude resonates with Ribault’s forward-thinking mission statement for DS. ‘Two words that summarise DS are refinement and technology,’ he said. ‘We want our cars to embody the know-how of French luxury.’
Cittroen’s DS upmarket brand is planning to go stellar with a new range-topping DS8 being readied for launch in 2018, according to industry reports.
Trade title Automotive News Europe today reports how the DS8 will be launched first in China but will come to Europe too. It’s said to be heavily influenced by 2014’s Divine DS concept car and would be pitched at the Audi A6 and top-end VW Passat set